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forum.gifForum - ppCompiler [FR] - Sujet n°602

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actif  Sujet n° 602  re option in a crowded market?Nike could

le 18/12/2018 @ 06:33
par yaya2017


If our prehistoric nomad ancestors were Nike Air Max 95 Mujer transported to 2018, one of the technologies they would be most impressed by is our footwear. For most of human history, we have lived on our feet, traveling long distances from place to place. Nike Air Max 97 Damen Unfortunately, our feet aren’t the ideal shape for an upright animal. They were retrofitted, you could say, from life in the trees, leaving us and our peripatetic forebears prone to pain and injury.Nike spent more than three years developing React, relying on the expertise of chemists, engineers, designers, and more to bring it to its final form. Compared to the Nike Air Max 90 Donne generations of shoes that preceded it, Nike says it’s softer, Adidas ZX Flux Femme lighter, longer-lasting, and returns back more energy. A running shoe works like a spring: When you step down on the sole, it compresses and stores energy. It then releases that energy when you lift your foot. The ideal is for the sole to return as much of that energy as possible, boosting your foot up during your stride.

Those forebears might just shed a tear of joy to encounter the Nike Internationalist Femme variety of spongy, comfortable shoes we’Adidas Superstar Womens ve devised, the latest of which comes courtesy of Nike. On Jan. 23, it unveiled the Epic React Flyknit. It’s the first sneaker to make full use of Nike’s new React platform, a cushioning technology that feels sort of like standing on a firm, dense marshmallow, Adidas ZX Flux Womens which springs back energetically the moment you take your weight off it. It feels particularly Balenciaga Speed Trainer Femmeagreeable combined with Nike’s foot-hugging, lightweight Nike Air Presto Mujer Flyknit upper.The shoe releases to the public on Feb. 22, via Nike’s own channels and through select retail partners, and Nike expects a strong response from customers. ”It’s going to be a big innovation for us upon launch,” says Brett Holts, the company’s vice president of running footwear. “It will quickly become one of our biggest running platforms.”Everyone from the hardcore sneakerhead to the suburban mom values that bouncy, Nike Air Max 90 Femme cushy feeling underfoot. “Comfort is not just an added benefit anymore—it’s a necessity,” Beth Goldstein, the fashion footwear and accessories analyst at research firm Nike Air Max 2017 Femme NPD Group, said in a Jan. 18 note on what to expect in the category in 2018.

That may actually be a challenge for the React platform, though. There are lots of comfortable sneakers around. Even if it is better, does it offer enough of Adidas Superstar Femme a Nike Air Max 270 Donne difference that people will think of it as something unique, rather than just one more option in a crowded market?Nike could use the jolt. In North America, its most important market, it has Nike Air Max 270 Mujer stumbled of late, losing ground to Adidas, its biggest competitor. Whether React can help it regain its footing, though, is far from certain.Though React was designed for running, many of the people who will buy the shoes don’t intend to break a sweat Adidas Sobakov Femme in them. The comfort of athletic footwear is one of the biggest reasons the category has proliferated ever Nike Air Max 90 Womens since rubber vulcanization in the 19th century made rubber-soled shoes widely available.(Imagine that one, prehistoric ancestors!) Casual runners are a much bigger market, though how much React will help reinvigorate the brand remains to be seen.
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